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Tag: AI

The Roots Digital > Blog > AI

Influencers vs. AI Creators: Who Wins?

Introduction The creator economy is going through one of its biggest transformations ever. What started as a human-influencer-dominant space has gradually shifted to a hybrid world where AI-generated creators are rapidly on the rise. From virtual Instagram models to AI-generated YouTube hosts and TikTok storytellers, the line between human and [...]

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The Best AI Workflows for Marketers: From Research to Reporting

Artificial intelligence has become the backbone of modern-day marketing. What once began with modest suggestions of content or automated email sequences has now transformed into fully functioning marketing workflows powered by generative AI, predictive analytics, smart automation, and integrated data models. In 2025, the most successful marketers aren’t just using [...]

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